Crafting advertainment to close the sale
Storytelling with character-driven content for a line of kids’ pranking products.
Toys
PERFORMANCE MEDIA
THE OBJECTIVE
Break from the norm
South Beach Bubbles approached Likely to craft a creative hero video for the new Watch Me Prank line of DIY toys. The product—simple kits for making fake spills—needed a fresh launch strategy: produce a piece of engaging advertainment that would elevate the simple premise, break from the category’s typical marketing, and establish the product line’s fun, creative identity.
THE SOLUTION
Develop a narrative
Drawing on years of experience writing, shooting, and editing creative, character-driven commercials, we created a long-form hero video that demonstrated the product in a charming and original way.
THE RESULTS
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