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Building a stronger DTC engine to power retail growth

Helping a fast-growing beauty brand find a profitable foundation for national retail expansion.

Beauty
Performance Marketing
The objective

Invest in retail while strengthening DTC

Sugardoh, an at-home sugar waxing brand, was scaling fast but running thin on margin. To grow sustainably, the brand needed to make retail expansion profitable without letting its DTC performance fall behind. The challenge was to make both channels work in sync — one fueling awareness, the other driving efficiency.

The Solution

Unifying Channels & Driving Smarter Growth

  • We unified every paid channel – Meta, Google, Email, and SMS – under a single management system to see performance clearly and act quickly. Then we restructured how Sugardoh communicated with customers: sharper messaging, cleaner automation, and email flows built to keep high-value shoppers coming back.
  • Ad spend was refocused into a disciplined cadence designed to scale profitably and eliminate wasted budget. For the first time, Sugardoh could track profitability across both retail and DTC in one view — creating a growth engine that served both sides of the business.
THE RESULTS

A unified growth engine that supported both sides of the business: Retail + DtC in sync

4x
blended ad ROAS
124%
increase in returning customer rate over four months
7%
lift in average order value (AOV)
200%
increase in weekly email subscribers
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Likely's Takeaways

Our Insights

Retail and DTC perform better together.

When you see the whole picture, the strategy gets clearer. Smarter spend, consistent messaging, and connected data make every dollar go further – online and on the shelf.

By strategically driving awareness online, Sugardoh caught the attention of major retailers, including Ulta! Resulting in a coveted partnership, a key milestone in its growth.

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