Turning Functional Design into Premium Storytelling
Enhancing the online presence of Sharper Image’s new floor care line on Target.com.
Turn features into a feeling
Sharper Image wanted their vacuums to stand out not only for what they do, but for how they make you feel about what they do. Our challenge was to take everyday functions and convey them in a way that would feel premium to the consumer. Every angle, reflection, and movement needed to convey precision and purpose.
Visuals built for the digital shelf
We built a clean, modern visual system – a mix of short product videos and lifestyle photography designed specifically for the digital shelf. Each sequence treated the product as premium: strong lighting, controlled motion, crisp editing, and sound design that hinted at cleaning power.
The sharp turns of the nozzle. The smooth release of a dustbin. Every detail became part of the narrative. Function became form. Performance became presence.
We delivered a series of visuals that would help Sharper Image’s audience believe that this product has the potential to elevate both their home and their life inside of it.
Sharper presentation. Stronger sales impact.
“The content Likely produced helped boost customer engagement and enhanced product understanding. Likely has a creative storytelling ability and consistently manages to showcase our products in the best possible way. Overall, we’ve truly enjoyed working together over the past few years.”
