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Driving Weekly Reservations Through Performance-Led Campaigns

Turning promotions into consistent revenue drivers across multiple franchise markets.

Food and Beverage
PERFORMANCE MEDIA
THE OBJECTIVE

Promoting weekly specials and seasonal dining events to increase reservations and guest frequency

A nationwide group of Ruth’s Chris franchise locations partnered with our team to transform weekly features like Wine Wednesday, Burger Thursday, and seasonal dinners into structured, revenue-driving campaigns. The goal was to create polished, engaging content and paid media strategies that would keep tables full throughout the week — not just during peak holidays.

THE SOLUTION

What if every weekly special operated like a product launch?

We developed a repeatable campaign framework that combined lifestyle production with performance media execution. Each promotion was supported by original photography and video, geo-targeted paid social campaigns, and ongoing creative testing to improve engagement and booking efficiency.

By aligning content, targeting, and optimization, we turned one-off promotions into scalable digital campaigns that drove consistent demand across markets.

A bartender in a striped shirt, vest, and red tie shakes a cocktail shaker behind a bar, surrounded by fresh ingredients, fruits, and bottles, with shelves of liquor in the background.
A bartender pours a cocktail from a mixing glass into a glass with ice on a marble bar counter, with bottles blurred in the background and a patron sitting nearby.
A bottle of white wine is being poured into a wine glass on a sleek surface, with soft, blurred lights in the background creating an elegant atmosphere.
Two people clinking a martini glass and a red wine glass over a dinner table with plates of steak and a dish of sauce, celebrating at a restaurant.
A glass of whiskey with ice, an orange slice, and a cherry on a cocktail pick sits on a white napkin atop a marble surface; a person in dark clothing is blurred in the background.
THE RESULTS

Powerful, consistent demand that supported weekly reservation growth

24.1%
Increase in Christmas Day Reservations
+17%
Increase on Christmas Eve
A white tablecloth dining table with plates of grilled seafood, shrimp, steak, lemon slices, a small bowl of sauce, glasses of ice water, and a person holding a drink in the background.

Likely's Takeaways

Our Insights

Consistency compounds

When creative and media operate within a repeatable framework, promotions stop feeling random — and start driving predictable revenue.

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A white tablecloth dining table with plates of grilled seafood, shrimp, steak, lemon slices, a small bowl of sauce, glasses of ice water, and a person holding a drink in the background.
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