Fresh Creative for the Grocery Store Shelf

Cooking up fresh content for a series of nationally-recognized dairy product lines.

Food and Beverage

PERFORMANCE MEDIA

THE OBJECTIVE

Product diversity and versatility

The objective was to drive product discovery and consumer engagement with bright, crisp footage that showcased the freshness and versatility of Prairie Farms’ products. This content was designed to be highly appetizing, highlighting the products’ many uses across different recipes, lifestyles, and use cases to support digital marketing and website presence.

THE SOLUTION

Quality content signals quality food

To ensure the highest quality visuals, Likely filmed all the food and beverage products in our studio with the help of a professional food stylist. This meticulous approach ensured high-quality arrangements and compositions, successfully creating craveable video assets that drove product appeal.

A hand holds a slice of bread topped with white cheese, raspberry jam, and diced apples. Sliced bread, a jar of raspberry jam, and another slice with cucumber are on a wooden surface in the background.

Likely's Takeaways

Our Insights

Measure twice; cut once

Careful plans and preparations are always important, and that’s doubly true for a shoot involving food and beverage. Every minute on set is critical in order to preserve freshness. Details matter: from styling and composition to lighting and color grade. This meticulous production resulted in appetizing creative and a satisfied client.

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