A woman and a boy smile and play a tabletop game with paddles and a small net in a living room, while another person’s hands hold a paddle in the foreground.

Stylized white outline of a moose head with large antlers and the word moose in lowercase letters above it, all on a black background.

Launching Pickleball Blast with High-Energy Creative

Creating the hero video and lifestyle photography for a Target-exclusive product launch.

Toys

PERFORMANCE MEDIA

THE OBJECTIVE

Driving awareness for a Target-exclusive launch

Moose Toys partnered with Likely Productions to help launch Pickleball Blast, a new Target-exclusive family game. Our job was to build the kind of campaign that could live anywhere – a commercial strong enough for broadcast, and assets built to shine on a product page.

The campaign had to introduce the product, show the fun, and make families curious enough to add it to game night – all while supporting retail performance through Target’s PDP and paid media channels.

THE SOLUTION

A relatable hook with a humorous twist

We scripted and produced a 30-second spot that capitalized on the popularity of pickleball, flipped expectations with humor, and revealed Pickleball Blast as a fun, high-energy addition to game night. Still photography extended the story across PDPs and social channels.

THE RESULTS

High energy. High visibility.

198K

YouTube views

Silver

MUSE creative award winner

A hand holds a purple paddle with a small green pickle toy on it, in front of a toy soccer goal, while playing a tabletop game. The background is blurred, showing another person.

“Wow, we are really blown away with how amazing the video turned out!”

Kiyoko W. , Global Brand Manager

A tabletop game called Pickleball Blast is shown with its box, a small orange and green court, six round targets, two colorful paddles, and a green pickle character as the ball.

Likely's Takeaways

Our Insights

Entertainment drives engagement

When a product launch feels like a story instead of an ad, people stay with it. Humor, rhythm, and solid production value turn new products into moments families actually want to share – and that’s where performance lives.

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