Helping Jimmy Fallon create moments of joy for kids
Capturing a heartfelt book reading with Jimmy Fallon and People.com.
Help Jimmy Fallon bring magic and connection to kids who couldn’t have visitors
It was a quiet Christmastime in New York City during the COVID-19 pandemic. Even The Tonight Show was missing its studio audience. Jimmy Fallon, known for bringing laughter and connection wherever he goes, wanted to spread a little holiday cheer to children spending the Holidays isolated in hospitals – to make the season brighter and remind them that the magic of the season was still theirs.
Our challenge was to capture that warmth and energy under tight health protocols, creating a piece that felt joyful, cinematic, and personal — like Jimmy was reading straight to them.
A storytime full of wonder, filmed with care
Just downstairs from The Tonight Show is one of the most magical places for kids in NYC – the famous toy store FAO Schwarz. Inside, we designed a production set that was both safe and filled with the whimsy and wonder of the season. Our small crew kept the set cozy and colorful, surrounding Jimmy with plush toys and soft light to create the feeling of Christmas morning.
We filmed Jimmy Fallon reading 5 More Sleeps ’Til Christmas to camera with his trademark mix of humor and warmth, bringing every page to life for the kids watching. Every production detail – pacing, tone, and visual composition – was built around one goal: making kids feel like Jimmy was reading just to them.

Small moment of joy in a year that needed it