Capturing authentic play for a brand launch

Setting the standard in cuteness for the launch of Hugs & Cuddles stuffed animals.

Toys

PERFORMANCE MEDIA

THE OBJECTIVE

Give the new brand a tone of voice

When the team behind Hugs & Cuddles approached Likely, the goal was simple: lay the foundation by producing a hero video that breathes life into the brand. The soft, weighted plush animals would launch as a Walmart-exclusive, and this creative would be used across multiple product detail pages (PDPs).

THE SOLUTION

Let the products do the work

Utilizing the brand guide as a starting point, Likely designed a studio set that brought together vivid color, whimsical props, and most importantly: a few charming children. With little direction, the kids lit up with the products in their hands – allowing our crew to capture genuinely warm moments of joy.

THE RESULTS

Defining the brand in a crowded market

Established a brand that reads cute and quality

Assets deployed across dozens of PDPs

Boosted conversions on Walmart.com

A colorful, crowded pile of various stuffed animals, including dogs, a tiger, a dinosaur, a sheep, and a bear, all with soft, plush textures and friendly faces.

“Super cute!! I love this video. 🙂”

Rae C., Digital Marketing Specialist

A young boy sits on a small chair in a studio, holding a stuffed animal and looking down. Paper clouds hang around him, and camera equipment and a crew member filming are visible in the foreground. The image is in black and white.

Likely's Takeaways

Our Insights

Authenticity shines through

Plush stuffed animals don’t require much explanation. They’re cute and cuddly! No need to overcomplicate it. So our approach leaned on unscripted sound bites, real personalities, and a little editing magic to bring it all together. The result is a hero video that projects brand quality and invites viewer trust.

A young girl with a white bow in her hair and a pink sweater sits on a wooden chair, smiling and hugging a white stuffed dog. The background is blue with white, fluffy clouds.

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