Our secret ingredients

Creative and performance join forces

Likely was founded on the core philosophy that when advertising captivates and entertains, customers are much more likely to become loyal. This approach was pioneered by founder Jon Stamm in 2008 and refined through producing thousands of product videos that collectively earned over 9 billion organic views.

Today, we take those instincts a step further. Under the umbrella of ExF, we’re a unified team where high-performing creative is developed alongside a customized performance marketing strategy. This integrated approach ensures every video is optimized for the platforms and audiences where it will be seen, giving your brand a clear, uninterrupted path to profitable customer acquisition.

A collage of 20 diverse people, men and women, pose individually against a plain background, all smiling or looking friendly. The photo is in black and white and captures different expressions and body language.

Expertise at any scale

We have deep expertise across the entire consumer brand landscape: from food and beverage, toys, and home goods to gifts, beauty products, and more. Our client roster spans from the world’s largest retailers, such as Target and Walmart, to early-stage startups, entrepreneurs, and inventors. Regardless of your size, you benefit from the same dedicated, small-team approach that ensures your brand story is told thoughtfully and effectively.

A young man with short, wavy hair smiles while looking to his left. He wears a black long-sleeve shirt and stands against a plain, light-colored background with his arms crossed. The image is in black and white.

“What sets us apart is our belief that great advertising starts with great entertainment. Instead of wrapping a sales pitch in cheap tricks, we build from human-centered creative ideas: the kind that make people feel something, smile, and want to share. We make commercials you don’t want to skip.”

JON STAMM, FOUNDER